For 30 years I had a successful career as an ad agency Creative. But it wasn’t until 2005, when I began pursuing my Master’s in the Science of Creativity and Change Leadership, that I began to understand the true nature of creativity in myself and how to facilitate it in others. Today, I enjoy helping teams share knowledge and deliberately apply their creativity to uncover deeper insights and generate fresher thinking. And, yes, I still enjoy being a Creative now and then, too.