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Archive for January, 2012

Last year about this time I announced that 2011 was to be my year to dive into social media.

Here’s my grade for the year: Incomplete.

In retrospect, it’s no big surprise. Even getting from toe-in-the-water to knee-deep took a significant effort. The deeper I got, the more I began to grasp the depths of what I didn’t know. And then there’s the matter of constant change in the social media world—you learn one thing and four new things pop up.

I count as my accomplishments for 2011:

  • Launched my blog in earnest
  • Increased use of Facebook and LinkedIn, including connecting my blog posts to these sites
  • Opened a Twitter account and have a few followers, though I don’t tweet nearly enough to enough people, nor interact with people who I follow
  • Have a YouTube channel and have posted a few videos
  • Started a Google + page but have only a very small circle (Hello Elliot, Anabel and Bernie Sanders)
  • Played around with MerchantCircle
  • Just began to explore Pinterest
  • Joined 20 or so LinkedIn or Yahoo groups and have contributed to the conversation in many of them
  • Received countless e-letters devoted to social media and attended several on-line presentations on the subject

I still have a lot to learn and do better. I will have to commit to SEO tactics for raising my profile. I need to grow and better integrate my social media efforts with each other and with other marketing tactics to make a bigger impact. I must create (useful) content even more regularly.

I need to do all of this, without spending so much time, money and other resources that I have little left for doing the work that’s suppose to come from the effort.

But bottom line in my social media journey is that I need to be more social. That’s my challenge.

That ought to help me get waist deep and almost ready to swim.

Who’s with me?

Thanks to http://webdesignledger.com for the free social media icons.

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